Kaylene Garvan
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William Hill Advert Linked Betting to Sexual Success
William Hill Advert Linked Betting to Sexual Success
William Hill advert connected wagering to sexual success
15 May 2019
An advert for a wagering firm seen on the dating app Tinder has actually been banned for connecting gambling to sexual success.
The advertisement for William Hill, which was sent out as a message to users, read: "Stuck in the good friend zone? You will not be for a lot longer if you utilize this promotion code Cheltenham [horse racing] free bet bet9ja's welcome offer."
It was followed by a link to download the William Hill app.
But the yohaig code Advertising Standards (ASA) stated it must not appear again in its existing form.
It stated that, according to marketing guidelines, gambling ads should not link wagering to "seduction, sexual success or enhanced beauty".
"We thought about that the text ... recommended that those who bet would be more most likely to develop a relationship into a sexual relationship and for that reason linked gaming with sexual success," it stated.
William Hill initially safeguarded the March advert after a consumer complained.
The firm stated consumers who registered would "get in into a relationship with William Hill", and the advert was supposed to relate this promotion code to the nature of the yohaig code organization they were promoting on - Tinder.
It said it was not its intention to connect betting to sexual success.
However, upon reflection it agreed the advertisement could have been misinterpreted and took it down willingly.
William Hill said: "We take on board what the ASA have stated about this specific advert and have eliminated it from circulation."
Tinder meanwhile said it had actually evaluated the ad before publishing it, discovering it was not socially reckless, offending or targeting minors.
'Speechless'
Campaigners have been requiring tougher guideline of gambling advertising.
One, the Bishop of St Albans, Dr Alan Smith, stated he was "left speechless" by advertisements like William Hill's.
"The gaming industry's method to self-regulation appears farcical as more of these adverts are exposed. I fear some betting firms are now running under a 'don't get caught' mindset.
"The ASA's robust action must be a wake-up call to the industry."
'Gambling ads will muffle warnings'
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Labour seeks ban on wagering advertisements during occasions
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